We provide a regular video every month as the strategy. According to thematic video, tutorial video, tips, life hacks, inspiring, etc.
The challenge is how to restore Permen Jari and to prove that Permen Jari is a safe candy that everyone likes. Then we use Tatan (JR Sugianto) as KOL, to enhance the image of Permen Jari. And, yes it works. The video hit a million viewers in a couple of days.