MamaSuka is a well-know product. Their target audience is women, aged 25-35 years. The challenge is how to maintain MamaSuka’s existence in social media and people become aware and have interest to continue in using MamaSuka’s products.
The strategy is to look at consumer point of view (insight). What makes the target audience or markets interested in and develop it. We are searching people engagement through quiz, games and viral video. In the end, giving the message that family is the most important thing and a mother will give the best with all her heart.